THE RIDE
RIDE YOU
Cycling rules are sacred. They shape our rides and interactions. But cycling is also a rebellion. While the rules guide us, they should not be our chains. They should never limit, confine, or hold us back from being the cyclist we want to be and the one we are meant to become.
DERAILLEUR encourages the liberty to break the chains. To ride your way. To ride in a way that empowers you, letting your individuality shine and unleashing your full potential.
ROOTED IN REBELLION, DRIVEN BY INDIVIDUALITY
DERAILLEUR is not just a brand. It is something more – an idea, a philosophy. Deeper than gear or apparel – it’s a mindset. A mindset you wear. A ride you wear. One that is inclusive, free, and individual.
Riding should be yours, free from the distractions and noise of performance metrics, apps, ‘The Kit,’ and trends. Find joy in the ride itself. The unique connection between you, your bike, and the road.
CLAIM YOUR RIDE
It is time to break free from the sea of sameness that rules cycling. It is time to shift gears. Cycling has lost its edge. Creativity? Gone. Self-expression? Non-existent. It is time to reclaim individuality. It is time to embrace self-expression, to own your own style, and regain the power of individuality. Ditch the uniform kits and wear your personality. Ride a journey that is uniquely yours. Rediscover the passion in the simplicity of it all. The freedom of riding for yourself.
DERAILLEUR is cycling unfiltered, raw, yours. Stay true to yourself. Let your ride reflect who you truly are and define what it means to be a cyclist on your terms.
‘Let your style tell your story.’
On and off the bike.
Ride you.